Aces: REvenue growth doesn't need to be a fair fight
Avoiding the Intelligence Trap
Even if you could push past "good enough" intelligence and get truly sophisticated insights about your deals, you'd still face a bigger problem.
The difference between knowing what and knowing how.
Intelligence tells you what's happening: the buyer is risk-averse, competitive pressure is building, timing matters.
But what do you actually do with that information?
How do you turn risk-aversion into trust? How do you highlight your advantages without appearing arrogant? How do you reframe timing without appearing pushy? How do you shift your messaging to match their mindset? How do you personalize your talk track without sounding generic? How do you avoid accidentally reinforcing a lock that's already closed?
This is where even the best intelligence fails.
Knowing what doesn't win deals. Knowing how does.
Deal Blueprints
A Revenue Blueprint eliminates the translation gap between knowing and winning.
Where intelligence tells you what's happening, Blueprints tell you exactly what to do about it. Where analysis provides understanding, Blueprints provide the highest probability moves, strategies, and messaging that creates competitive separation.
Each Blueprint is infused with real-world revenue wisdom that only comes from winning deals at scale. The practitioners who designed and trained the intelligence engine have changed the odds on hundreds of millions in new revenue, guided over 150 global brands, trained 14,000+ sales professionals, co-authored the bestselling book "The Expansion Sale" on the science of selling, and developed a new behavioral science model with the University of Warwick.
