Fixed-Scope Diagnostic
The Noise
Report

You ever wonder why buyers lump you in with everyone else when you know you're different? This report shows you exactly why, in your own words and your competitors' words, side by side.

The Problem
Most companies are certain about what makes them different. Their buyers can't see it. And there's a measurable reason why.

Here's the test that matters: could one of your competitors honestly put your sentence on their website? Not "could they write the words." Could they write them and have them be true? If yes, that sentence is noise. It might be accurate, it might be proven, it might be twenty years of your hard work. The buyer still can't use it to tell you apart.

This is why deals default to price. When everything sounds the same, the buyer's brain files all of you in one bucket and picks the cheapest or the safest. Your real difference usually exists. It's buried under language any rival could claim, and nobody inside your company can see it, because you've all been saying it too long.

You can't fix what you can't see. So the first step isn't new messaging. It's evidence.

Noise is anything a competitor could honestly say too. Difference is what only you can say. The Noise Report proves, quote by quote, which is which.
What You Get
A forensic scan of your messaging stacked against your competitive alternatives' exact words. Every claim quoted and sourced. No opinions dressed up as findings.

The noise map

Your key claims, clustered against the claims of your named competitors, with counts. You see exactly which of your sentences the market is already saying, how often, and how prominently.

A verdict on every cluster

Each noisy claim gets one of four calls: Cut it, Demote it, Prove it, or Reframe it. You leave knowing what to stop saying, what to keep but stop leading with, and what to back with evidence.

The contradictions

Places where your own materials disagree with each other, or where a claim collides with your own evidence. These are the cracks a skeptical buyer finds first.

Your unplanted flags

The territory nobody in your market is claiming that is true for you, wanted by buyers, and hard to copy. This is where your next differentiation lives, and it's usually sitting in plain sight.

How It Works
1

Harvest

Your public messaging and your competitive alternatives' messaging, collected as exact quotes with sources. Nothing paraphrased, nothing invented.

2

Stack and score

Claims clustered by the language they share, scored for how widespread and how prominent each one is across your market. Specific isn't the same as different, and the scoring proves it.

3

Judge

Every cluster gets its verdict, every contradiction gets named, and the unplanted flags get mapped. Delivered and walked through with you, live.

$8,500. Fixed scope, fixed fee, days not months. One report, one working session to walk through it, and a clear set of decisions at the end. No retainer required, no engagement attached. And the fee works for you: 100% of it credits toward any engagement signed within 90 days. If the findings lead to deeper work, the diagnosis was free.

Founding rate: the first three companies get the full report for $5,000 in exchange for serving as a case study. When those three are gone, they're gone.
Want Proof First?
Ask for the three-phrase sample. Three claims from your website that your competitors also make. Quoted, sourced, free.

You can verify every line yourself in ten minutes. If we can't find three, you'll know your messaging is sharper than most, and that's worth knowing too.

Request the sample →
If your market can honestly say what you say, your buyers were never going to see the difference.

Tell me what you're working on. In 30 minutes, I'll show you what I see.

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